Dynamic Content Production:

Associated Beer Distributors of Illinois 3-Tiered System Video

Challenge:

As an Industry advocacy organization, The Associated Beer Distributors of Illinois’ (ABDI) main priority is advocating for policies and legislation that advances the interests of their membership; in their case, over 100 beer distribution companies scattered across of Illinois.

With the fast-paced nature of Illinois politics as a backdrop, our client, the ABDI tasked Morreale Communications with producing a creative way to educate legislators about the Three-Tier system while keeping them engaged.

Solution:

Knowing that dozens of 1-pagers, fact sheets and issue briefings pass in front of politicians daily, Morreale chose to develop a short, visually-compelling video to grab and hold the attention of busy state legislators.

Highlights

• Worked with ABDI leadership to develop key messages that would resonate with elected leaders

• Helped identify and connect ABDI leaders with key government official to gain support.

Result:

ABDI’s leadership and legislative outreach teams are now utilizing the video Morreale produced when sitting down with legislators, newly-elected and otherwise, to inform them of the regulatory systems that govern the beer industry and to showcase the value that it provides to the State of Illinois.